From Surabaya, 40 Highcubes (HC) per Month Worth 2.67 Billion
Charcoal. Charcoal from wood. People rarely mention it. Charcoal is only mentioned loudly when Eid al-Fitr comes. The reason is, people rush to skewer mutton or beef which is distributed equally to the community. The rest of the time, charcoal becomes a special thing that is minimally utilized by people.
Is charcoal really the end of its history? Domestically, maybe so, but in Saudi Arabia, charcoal has become a favorite. Charcoal is a very marketable commodity, because people in Arabia prefer and are even encouraged to cook food using charcoal. In fact, who does not know that this country is extraordinarily rich in natural resources. Oil and gas.
Rich in oil and gas but unable to produce charcoal. So Indonesia was looked at to supply charcoal. Not long ago, Saudi Arabian businessmen imported Indonesian woodcharcoal worth USD 197,808 or IDR 2.67 billion. The transaction was obtained after Saudi Arabian importer Hassan Saeed Al Zahrani visited CV Promosia Dagang Asia in Surabaya.
The visit was none other than a follow-up to the business meeting facilitated earlier at the Indonesia Trade Promotion Center (ITPC) Jeddah office on May 16, 2016.
Head of ITPC Jeddah, Gunawan, in his press release wrote, CV. Promosia is one of the wood charcoal producers that actively participates in exhibitions initiated by ITPC Jeddah. CV. Promosia is an Indonesian company located in Surabaya that has long produced international standard wood charcoal and has also received the Primaniarta award from the Ministry of Trade.
After the business meeting, Saudi Arabian importers conducted a survey and field visit to see the wood charcoal processing plant, storage, and packing facilities. Seeing that the production process followed international standards, the Saudi Arabian businessman was immediately interested in importing wood charcoal from CV. Promosia Dagang Asia with monthly shipments of 40 Highcube (HC).
Despite having large oil and gas reserves, the people of Saudi Arabia highly value the taste of food that is processed with high process standards and strictly avoid combustion residues from fossil fuels. Therefore, typical foods in the Arabian Peninsula such as kebuli rice, bukhori rice, briani rice, and mandi rice are mostly processed by burning wood charcoal.
Wood charcoal is one of the non-oil and gas export commodities made from wood. Wood charcoal is widely used as fuel for cooking purposes for households, restaurants and hotels. When used as fuel, wood charcoal can produce perfect embers where the remaining combustion products in the form of carbon dioxide and smoke are minimal so that it can produce quality dishes with maximum taste.
Gunawan said that after the implementation of the 2016 Saudi Food, Hotel and Hospitality (SFHH) exhibition, ITPC Jeddah received many requests from hotel and restaurant entrepreneurs in Saudi Arabia regarding wood charcoal commodities. This demand has increased since the arrival of Ramadan.
It is a habit of Saudi Arabians to increase worship so that most Saudi Arabians do not cook at home and rely more on restaurants that provide food for breaking the fast and for dawn. This means that the demand for wood charcoal fuel is increasing rapidly. ***